Athletes’ Acts of Good Inspire P&G’s Campaign | Good Everyday

Athletes’ Acts of Good Inspire P&G’s Campaign for Olympic and Paralympic Games Tokyo 2020

Watch our new film and read stories about Canadian Olympic and Paralympic athletes who are making a positive difference in their local communities.

Inspired by athletes who are not only achieving athletic greatness but also taking action for good in their local communities, P&G is proud to debut a new film for the Olympic and Paralympic Games Tokyo 2020:


“Your Goodness is Your Greatness” is narrated from the perspective of proud parents and features Olympic and Paralympic athletes performing at the highest levels of competition and leading with love, showing the world that the true measure of greatness is goodness.

Athletes for Good Fund

P&G, the IOC and the International Paralympic Committee (IPC) are proud to announce the 52 recipients of the Athletes for Good Fund. After seeing the amazing stories of athletes doing good in the world, P&G was inspired to take action to encourage even more positive change. Totaling more than $500,000, the Athletes for Good Fund celebrates and fuels the work of Olympic and Paralympic athletes and hopefuls who are partnering with charitable causes around the world and serving their communities in the areas of Community Impact, Equality & Inclusion and Environmental Sustainability.


Each $10,000 grant goes to the charitable organization the athletes support, contributing to P&G’s Lead with Love consumer campaign commitment of 2,021 Acts of Good in 2021.


The Athletes for Good recipient group includes 28 Olympic athletes and hopefuls, and 24 Paralympic athletes and hopefuls, representing 20 countries and 26 sports. In all, four of the recipients hail from Canada:

Pamphinette Buisa, Rugby: Teams up with SOLID Outreach to provide peer-based health education and support services to reduce the harms associated with drug use. As someone deeply passionate about empowering others, amplifying others' voices and fighting for social justice, Pamphinette is proud to support an organization that pushes for equality and builds a culture of care and consent.

Tammy Cunnington, Para Swimming: Serves as a REAL (Relatable, Empowered, Active Leaders) Role Model for Fast and Female supporting the organization’s work to keep girls healthy and active in sports and physical activities, and encourages it especially among girls with physical disabilities.

Tara Llanes, Wheelchair Basketball: Instrumental in getting adaptive mountain biking added to Whistler Adaptive’s sports programming and equipment rentals for the enjoyment of people with cognitive, sensory and physical disabilities, and continues to help expand these programs and advocate for the community.

Marissa Papaconstantinou, Para Athletics: As a longtime ambassador of Holland Bloorview Kids Rehabilitation Hospital, she not only helps to raise awareness of the organization’s client care services and impact in the community, but as a role model and mentor she helps to raise the spirits, hopes and abilities of the children and youth to dream big and embrace their differences.

Join us to support high-performance athletes across Canada

The Canadian Olympic Foundation strives to remove financial barriers from our athletes and equip them with the tools and environments they need to succeed. This includes funding to allow increased access to the best training facilities in Canada by funding our Canadian Olympic and Paralympic Sport Institute Networks (COPSIN) from coast to coast, which benefits Olympic and Paralympic athletes.


Through P&G Good Everyday, Canadians can help support high-performance athletes by selecting the Canadian Olympic Foundation as their cause.

5/6/21