Always Helps End Period Poverty

Always Supplies Period Products to Girls in Need

Always donates period products to help girls stay confident during the COVID-19 pandemic.

A recent study conducted by Always revealed that, since the COVID-19 pandemic, more than one in three young people feel less confident because they’ve missed after-school activities,1 and nearly one out of three parents are worried about their ongoing ability to afford period products2 — an issue known as period poverty.

Always wants to change this by providing girls with the period protection they need, as well as educational support and virtual activities to inspire them and boost their confidence.

Always Believes Every Girl Should Have Access to Period Protection

Always has championed girls’ confidence for more than 35 years. That’s why the brand has been helping address the increased need for period products brought on by the pandemic. This year, Always has donated period products to those most in need and to health care workers through their charity partners. Since the start of the pandemic they’ve donated more than 21 million period products across 30+ countries.

This fall, Always continues their confidence-boosting mission by partnering with various experts and athletes to create virtual activities that can help girls grow in confidence, such as “Ask Me Anything” video sessions with OB-GYN and Girlology founder, Dr. Melisa Holmes, and #SupportedAlways sessions with a wide range of amazing experts, including Skylar Brandt, Jalaiah Harmon, Stephanie Garcia, Koya Webb and Cassie Stephens.

How You Can Help #EndPeriodPoverty

You can help support the Always #EndPeriodPoverty campaign in two key ways:

  1. Select Always #EndPeriodPoverty as your cause, and then take a survey, scan a receipt or donate points to help make period protection more accessible to girls who need it.

  1. Join the conversation to raise awareness about period poverty. Tag @Always_brand in Instagram posts and use the hashtag #EndPeriodPoverty to show your support.

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1Survey Monkey, May/June 2020: Quantitative survey, US n=1,022 girls and boys 13-17 yrs.

2Glocalities, April-May 2020: Quantitative nationally representative survey of adults 18-70 yrs, n=1007.



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